Embodying the Human: Sculptures Across the Globe

Category: Exhibition Design, Brand Strategy, Brand Identity, Collateral Design

The aim of this exhibition is to explore the different ways multiple cultures over time have used the human body in sculpture. Different interpretations of the human form can arrive at different individual or communal meanings.The three pieces displayed here come from vastly diverse settings and relate to different traditions. What unites them is the urge to convey the human form to invest it with meaning.

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Barlow was chosen for the subheading and body text because of its visual lineage tied to post–World War II design. One of the artists in this exhibition, Alberto Giacometti, used sculpture as a way to cope with the psychological distress caused by the wars he survived. Similarly, Modernism, which popularized the use of sans-serif typefaces like Barlow, emerged in the postwar period from the belief that clarity, restraint, and functional aesthetics could help rebuild society.